However, the existence of many different seals, or seals unfamiliar to consumers, may foil this effort to a certain extent. Online retailers has place much emphasis on customer trust aspect, trust is another way driving customer’s behaviour in digital environment, which can depend on customer’s attitude and expectation. Indeed, the company’s products design or ideas can not met customer’s expectations. Customer’s purchase intention based on rational expectations, and additionally impacts on emotional trust. Moreover, those expectations can be also establish on the product information and revision from others. Online customers must have access to the Internet and a valid method of payment in order to complete a transaction.
- Until then, shopping malls need to adapt and strategize well among the online shops competition in order to give visitors the best experience.
- Reviews and even some blogs give customers the option of shopping for cheaper purchases from all over the world