Subsequently, risk and trust would also are two important factors affecting people’s’ behavior in digital environments. There are three factors may influence people to do the buying decision, firstly, people cannot examine whether the product satisfy their needs and wants before they receive it. Finally, customer may afraid that they cannot fully understand the language used in e-sales. Based on those factors customer perceive risk may as a significantly reason influence the online purchasing behaviour. Customers are attracted to online shopping not only because of high levels of convenience, but also because of broader selections, competitive pricing, and greater access to information. Using our powerful store builder, you can go from setup to selling on your online store in no time.
- In addition, not only those reviews, people more rely on other people’s post information about product commends on social media.
- Sell online, in person, or both with the marketing